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Develop and design apparel brand guidelines for
Pebble Beach Pro-Am

Pebble Beach Brand Book.jpg

A digital PDF and 100 printed copies of the apparel brand guidelines for Pebble Beach Pro-Am were delivered to multiple vendors on behalf of the client.




Starting with the client approved vector logo, I worked with an in-house team to test various sizes, placement locations, techniques and thread colors on actual garments. Once we achieved solutions to multiple scenarios, the garments were sent out for stakeholder approval. Upon approval, detailed specs were captured, photographs taken on models and guidelines were written. I then complied all the data and created a visual ID for the brand guidelines.  

With merchandise in the final stages of design, vendors
needed to be armed with proper design guidelines to
maintain consistency across the board on all materials
used for the Pebble Beach Pro-Am golf tournament.
This guideline was developed to addresses specific
requirements as related to apparel highlighting: color, placement, size and technique. 


Design lead | Copywriter | Design Management

Pebble Beach Brand Book
Pebble Beach Brand Book_inside_2.jpg
AT&T Pebble Beach Pro-Am jacket.jpg
AT&T Pebble Beach Pro-Am Driver

Photo credit: Mike Wilson

Pebble beach proam Swatch.jpg
AT&T Pebble Beach Pro-Am Bag hat.jpg
Pebble Beach flag.jpg
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