Creative Director - Accelevents
Value Offering: Defining and managing the creative vision for Accelevents. Building and maintenance of all internal/external touch points, design processes, systems architecture, strategy, development, and implementation. Web Design, SEO optimization/performance analysis, and maintenance of the customer-facing website. Campaign and social media strategy. Drive big-picture strategic thinking and execution across all channels.
Developed company visual/brand system across all consumer touchpoints.
Full website build-out, maintenance, and optimization of customer-facing SaaS site from the ground up.
Lead creative strategy for all campaigns, web, social, and consumer touch-points tied to marketing KPIs.
Management of the Creative Department for a team of 50+ virtual employees.
Led company-wide implementation of Project Management best-practices and adoption of PM software.
Senior Designer - Microsoft
Value Offering: Implemented a global design system that created a seamless workflow allowing for on-brand asset development and the ability to make global changes to design libraries and implemented a template-based design system to maintain consistent branding and improve productivity resulting in an 80% increase in productivity along with a reporting system that was delivered to the GM to minimize disjointed project priorities and maximize accountability and resource channels.
Presentation and International Keynote design and development for the Worldwide Channel Marketing GM and lead design support for Senior Leadership of Office, Surface, Xbox, Store, and Windows.
Mounted strategies and led the design for the Consumer Device Marketing channel sales department responsible for over ½ of the global worldwide revenue.
Leveraged prior experience and comprehensive knowledge in developing templated design systems for implementing global design updates to executive marketing resources, including email, video, print, newsletters, posters, announcements, and digital campaigns.
Keynote presentation and interactive display for Worldwide Consumer and Device Sales Summit bringing together over 1k Microsoft field employees to a 3-day Summit.
Championed implementing a new Project Management system and creative project intake process.
Senior Designer - Smartsheet
Value Offering: Played an instrumental role in the design and development for the quarterly all-company meeting that is delivered via real-time streaming video to all 1,200 employees. Created a strategy using design thinking methodologies to help deliver better results for everyone involved in the project.
Helmed the presentation design (C-level keynotes, new business pitch, sales, product delivery, advertising, marketing comms, company messaging, strategy/development, b2b, SaaS) for C-Suite, upper-level management, and various senior stakeholders.
Conceived, implemented, and managed global rebranding/design of presentation decks, photography, and iconography brand standards that were implemented to over 1.2k employees globally.
Masterminded and led presentation design of conferences/events and created 3 C-suite Keynotes and 75+ break-out session presentations that were delivered in a span of 3 days to over 2k attendees.
Slashed the process for producing quarterly events from 30 days to 5 days. Additionally, team executives' time commitment was reduced by 45% which lead to increased productivity during the production cycle.
Art Director - Fierce, Inc.
Value Offering: Led the design of all marketing materials internally/externally for tradeshow, print, training & certification, social, and web. In addition, developed 4-6 presentations a month which included C-Suite keynotes, sales/marketing, new business, and product support/development. Design management and development for a team of 35 multifaceted industry leaders, innovators, and game-changers. Art direction of; advertising, brand, design, website, presentation, social media, campaign development, and photography.
Managed team of off-site/on-site freelance designers, copywriters, videographers, and photographers.
Research, design, implementation, roll-out, and management of company branding/training & certification materials, presentation design.
Lead design/user experience of large scale trade-shows (20k attendees) and company-held summit.
Senior Designer - BDA Merchandise Agency
Value offering: Development and implementation of global marketing design projects for healthcare, entertainment, sports, technology and consumer, executive keynote and global presentation design, corporate branding, lead design for new business department, studio design for fortune 500 accounts including NFL, MLB, Coca-Cola, Rio Olympics, AT&T, Nintendo, Home Depot, Walmart, PGA, Johnson & Johnson and many more.
Designed and developed a new digital interactive presentation platform for global pitch teams.
Concepted pitched and managed agency-wide brand clean-up and update/creation of company-wide marketing, design, and advertising.
Lead Designer for the Business Development department; led the design and marketing strategy for new client acquisition.
Marketing Designer - Dilusso Homes
Value offering: Ground-up development of company brand. Design of all marketing, advertising, presentation, social, web, print, radio, tv, and marketing campaigns.
Marketing activities resulted in an asset increase of 1.5M/month.
Developed company cloud-based communications system to increase productivity and communication by 60%.
Senior Designer - Northwest Natural Products
Value offering: Developed and managed cohesive print/digital materials and illustrations for children’s gummy vitamin consumer brand with an aim of promoting a healthy lifestyle by integrating games and activities into the packaging and marketing materials. Worked closely with Brand Managers and Creative Directors to conceptualize and produce award-winning imagery.
The brand I was working on rose to the #1 best-selling international consumer brand and held the spot for 6 weeks and added 4 new products to the existing line.
Senior Designer - KTGY Architectural design
Value offering: Lead design of; creative department, branding, marketing, trade-show graphics, environmental design, photography, and presentation design. Prototype development and architectural illustration on international accounts ranging from $2-30M.
Co-created a 30-person company-wide graphic design committee and environmental graphic design studio.
Hired on as an assistant to the designer and within 8 months promoted to Senior Designer and head up the company's new Los Angeles retail design studio.
2021 UX Design Certificate Google
2020 User Experience Design Interaction Design Foundation
2019 Human-Centered Design: IDEO
2018 General Assembly: User Experience Design
2013 Art Institutes Portland: BA Design Management GPA 3.8
1998 Art Institutes Minnesota: AA Graphic Design GPA 3.2
Brand Identity Development
Conceptual Art & Storyboarding
Design System Architecture
Grid & Layout