Value Offering: Championed the implementation of a Project Management process using a Microsoft product and that all assets be created using a template-based design system to maintain consistent branding and improve productivity, resulting in an 80% increase in productivity along with a reporting system that was delivered to the GM to minimize disjointed project priorities and maximize accountability and resource channels. Implemented a design system that created a seamless workflow allowing for on-brand asset development and the ability to make global changes to 50+ assets at one time.
Mounted strategies and led the design for Consumer Device Marketing channel sales department responsible for over ½ of the global world-wide revenue.
Leveraged prior experience and comprehensive knowledge in developing systems for implementing global design updates to executive marketing resources.
Developed and implemented internal Project Management system to replace previous email based tracking.
Keynote presentation and interactive display for Worldwide Consumer and Device Sales Summit bringing together over 1k Microsoft field employees to a 3-day Summit.
2018 - 2019
Value Offering: Played an instrumental role in the design and development for the quarterly all-company meeting that is delivered via real-time streaming video to all 1,200 employees. Created a strategy using design thinking methodologies to help deliver better results for everyone involved in the project.
Helmed the presentation design (C-level keynotes, new business pitch, sales, product delivery, advertising, marketing comms, company messaging, strategy/development, b2b, SaaS) for C-Suite, upper level management and various senior stakeholders.
Conceived, implemented and managed global rebranding/design of presentation decks, photography and iconography brand standards that were implemented to over 1.2k employees globally.
Masterminded and led presentation design of conferences/events and created 3 C-suite Keynotes and 75+ break out session presentations were delivered in a span of 3 days to over 2k attendees.
Slashed the process for producing quarterly events from 30 days to 5 days. Additionally, executive time commitment was reduced by 45% which lead to increased productivity during the production cycle.
2015 - 2018
Value Offering: Led the design of all marketing materials internally/externally for tradeshow, print, training & certification, social and web. In addition, developed 4-6 presentations a month which included C-Suite keynotes, sales/marketing, new business and product support/development. Design management and development for a team of 35 multifaceted industry leaders, innovators and game-changers. Art direction of; advertising, brand, design, website, presentation, social media, campaign development, photography.
Managed team of off-site/on-site freelance designers, copywriters, videographers, and photographers.
Research, design, implementation, roll-out and management of company branding/training & certification materials, presentation design.
Lead design/user experience of large scale trade-shows (20k attendees) and company held summit.
BDA Merchandise Agency
2013 - 2015
Value offering: Development and implementation of global marketing design projects for healthcare, entertainment, sports, technology and consumer, executive keynote and global presentation design, corporate branding, lead design for new business department, studio design for fortune 500 accounts including NFL, MLB, Coca cola, Rio Olympics, AT&T
Designed and developed a digital interactive presentation platform for global pitch teams.
Concepted, pitched and managed agency-wide brand clean up and update/creation of company-wide marketing, design and advertising.
2012 - 2013
Value offering: Ground-up development of company brand. Design of all marketing, advertising, presentation, social, web, print, radio, tv and marketing campaigns.
Marketing activities resulted in an asset increase of 1.5M/month.
Developed company cloud-based communications system to increase productivity and communication by 60%.
Northwest Natural Products
2010 - 2012
Value offering: Developed and managed cohesive print/digital materials and illustrations for children’s gummy vitamin consumer brand with an aim of promoting a healthy lifestyle by integrating games and activities into the packaging and marketing materials. Worked closely with Brand Managers and Creative Directors to conceptualize and produce award winning imagery.
The brand I was working on rose to the #1 best selling international consumer brand and held the spot for 6 weeks and added 4 new products to the existing line.
KTGY Architectural Design and Planning Firm
2005 - 2007
Value offering: Lead design of; creative department, branding, marketing, trade-show graphics, environmental design, photography and presentation design. Prototype development and architectural illustration on international accounts ranging from $2-30M.
Co-created a 30-person company wide graphic design committee and environmental graphic design studio.
Hired on as an assistant to the designer and within 8 months promoted to Senior Designer and head up the companies new Los Angeles retail design studio.
User Experience Design Interaction Design Foundation
Human-Centered Design: IDEO
General Assembly: User Experience Design
Art Institutes Portland: BA Design Management GPA 3.8
Art Institutes Minnesota: AA Graphic Design GPA 3.2