Our team was working on a pitch to bring on Craft Brew Alliance (CBA) as a client. At this time CBA managed 4 beer brands and our agency wanted to partner with them for all their branded merchandise, ecommerce and retail programs. Starting with a RFP, we brought the client on-site to the agency for an in-person pitch and facilities tour.
Role: Art Direction | Branding | Experience Design | Member of Design Team
Deliverables: RFP package | Marketing Materials | Swag
For the RFP, we didn’t want to just hand them another stack of papers and say we’re the best. We wanted to wow them and present a packaged presentation showcasing the agency's capabilities and desire to go the extra mile. Our aim was to entice the client to come on-site for meet-and-great tour where we could show them the entire operation.
A handful of ideas later we landed on a concept that spoke to the client's industry. Beer! Then created a custom built box to house the handles along with the RFP which sat underneath the handles.
Photo credit: Mike Wilson
After delivery of the RFP we learned that we were shortlisted and the client was interested in an on-site tour. The team and I started brainstorming a connected theme that could be applied throughout all marketing assets and tour. The first of which was a printed pitch book and digital mock-ups.