Our team was working on a pitch to bring on Craft Brew Alliance (CBA) as a client. At this time, CBA managed four beer brands, and our agency wanted to partner with them for all their branded merchandise, e-commerce, and retail programs. Starting with an RFP, we brought the client on-site to the agency for an in-person pitch and facilities tour.
Role: Art Direction | Branding | Experience Design | Member of Design Team
Deliverables: RFP package | Marketing Materials | Swag
For the RFP, we didn’t want just to hand them another stack of papers and say we were the best. We wanted to wow them and present a packaged presentation showcasing the agency's capabilities and desire to go the extra mile. We aimed to entice the client to come on-site for a meet-and-great tour where we could show them the entire operation.
A handful of ideas later, we landed on a concept that spoke to the client's industry. Beer! Then created a custom-built box to house the handles along with the RFP, which sat underneath the handles.
Photo credit: Mike Wilson
After delivery of the RFP, we learned that we were shortlisted and the client was interested in an on-site tour. The team and I started brainstorming a connected theme to be applied throughout all marketing assets and tours. The first of which was a printed pitchbook and digital mock-ups.
The client tour experience was developed with multiple touchpoints that visited areas around the agency's headquarters. Each department in the experience wore themed t-shirts and name tags. Sprinkled along the tour were curated stops for some 1:1 with department heads. During this, we poured the clients' beer into branded glasses.
