Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle

Fierce Conversations is a Seattle-based training company that teaches people how to have effective conversations. The company's first Summit was in 2017 spanning over 2 days at the W Hotel in Seattle. The event included working sessions, networking opportunities, and keynotes from the CEO, and other thought leaders from around the world.

Role:  Principle Designer 

Deliverables: Brand Identity | Print | Digital | Presentation | Environmental Design | Swag 

Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle

The event was about making your mark. Climbing to the top and striving to be the best version of yourself by having productive conversations. I wanted a look that would play off of that while incorporating the company's existing brand mark. Also a flexible system where future use could allow for adding and subtracting elements to the main mark. 

The foundation of the branding system was built starting around flag forms inspired by the logo. The elements metamorphosed into rows of squares with rounded corners and combinations of flag forms. When combined they create new, dynamic elements that can be used on their own as solid shapes or combined with imagery

Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle

I wanted to give an immersive experience to each attendee as they walk through the event space. From the first impression of the space to curating the walkways to inspire conversation, all points were considered when designing the experience. 

Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle
Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle

During the course of the event I supported multiple partner presentations, executive presentations and opening/closing keynotes from the CEO of fierce and

Nicholas Nelson Branding Marketing Designer fierce inc. summit brand guidelines W Hotel Seattle