Lawless forge is a team building event experience, located in SoDo Seattle, where you can "be a blacksmith for a day." The studio was seeing an uptick in bookings and wanted to take the original branding mark out of a start-up look and into a more professional direction that represented the experience offered to the public.
Role: Principal Designer
Deliverables: Brand Identity | swag

Once direction of the initial hand sketches were green lighted,10 digital roughs were presented to the client. After several conversations and face-to-face meetings a solid direction started to emerge and we landed on the final look.

The final mark was put to use in a handful of applications. From exterior signage, interior paneling, digital ads and Airbnb experiences to branded apparel.

