CHALLENGE

Creation of an infographic for Microsoft Bing that communicated as a piece in a multi-channel campaign that spoke to local business about the benefits of digital targeted advertising.

ROLE

Targeted infographic developed and rolled out with greater campaign.

RESULT

GOAL

OVERVIEW

SMBs want to reach local customers.

Local customers have new shopping patterns that require you to approach them in new ways. More customers now start their journeys to local businesses online.

 

85 percent of consumers use the web to find local businesses and 89 percent are using search engines to make buying decisions. Customers are increasingly using smartphones, tablets, and laptops to search for products, services, and goods.

Design lead | Illustration | member of multi-person team

Joe wakes up with a note from his wife that says “Happy Anniversary, can’t wait to see what you have in store for tonight. See you after work”.  Joe realizes that he forgot his anniversary and goes through his day in the following stages.

SCENARIO

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Nicholas Nelson 2020