principle design | ui | ux | art direction | in-house

BRAND AUDIT

ROLE

ux| principle design | art direction 

OVERVIEW

Fierce, Inc., is a leadership development and training company that drives results for business and education by developing conversation as a skill. 

PROBLEM

There were over 10 years of materials out in the wild being used by employees, facilitators, contractors, speakers and authors. The company had seen such a fast rate of growth that is wasn't able to maintain a cohesive branded experience across their customer touch-points.

RESULTS

I built a team to locate, collect and systematize all company assets.

Each piece was assessed based on relevance and future need then slated for re-alignment to the brand. All assets were then cataloged into a cloud-based management system.

 

DELIVERABLES

Roll-out of training materials for print, digital and presentation
Cloud-based storage system
New file naming convention and file folder structures
Customer journey map
Strategy for overhaul of sales and marketing messaging
Updated brand book and design system

BRAND AUDIT RESEARCH

COMPETITIVE ANALYSIS

MIND MAPPING

PERSONAS

BRAND AUDIT IDEATION

SKETCHING

MOOD BOARDS

BRAND ROLL-OUT

PROJECTS
POST BRAND AUDIT

eLEARNING

lead visual design | ui | ux

This is a continued education service that was an offering to attendees of an in-classroom experience to help reinforce key learnings. The adoption rates were hovering around the 10% mark for 6+ months and preliminary research findings pointed towards an inadequate UI and visual design system.

The vendors tight constraints limited the design overhaul to a select few elements for customization.  

ROLE

OVERVIEW

PROBLEM

RESULTS

An recalibrated UI and re-work of the visual library lead to a increased adaption rate of 20% after 30 days and 42% after 60 days. 

DELIVERABLES

Multiple stakeholder pitch decks
Usability testing analysis report
Design system
Mood boards
In app image library

 

COMPANY SUMMIT

 

Logo design
Design system/brand guidelines
Large format wall graphics ranging from 6′ to 20′
Attendee and employee badges
Free standing chalkboard walls used for attendee participation
Consulting on break space/game rooms 
Environmental design for all interior spaces 
Digital LCD signage
Keynote/speaker presentations
Front end visuals for website, social and digital marketing
Day of print materials

DELIVERABLES

RESULTS

PROBLEM

OVERVIEW

Construction of a branded, cohesive visual experience for a company held conference of 100+ attendees spanning over 3 days at the W Hotel in Seattle. 

Creating a brand extension and visual design system that allows for freedom and flexibility while at the core staying true to the company brand.

The final look took a modern/sophisticated approach that used the logo in a repeated deconstructed manner by playing with the elements and shapes of the mark in different ways. The color palette allowed the visuals to fit nicely within the space and offered the feeling of belonging and welcoming to the visual experience.

 

Each touchpoint was carefully thought-out and helped lead the participants down a path that reinforced the overall messaging of the event. In addition, the environmental design and way-finding helped to ensure attendees were able to effectively navigate and find their sessions within the event space. 

ux| principal design | print/design management | art direction

ROLE

Actively seeking branding and marketing design opportunities.
Let’s create something great together!

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Nicholas Nelson 2021