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principle design | ui | ux | art direction | in-house
BRAND AUDIT
projects: brand audit | eLearning | company summit
ROLE
ux| principle design | art direction
OVERVIEW
Fierce, Inc., is a leadership development and training company that drives results for business and education by developing conversation as a skill.
PROBLEM
There were over 10 years of materials out in the wild being used by employees, facilitators, contractors, speakers and authors. The company had seen such a fast rate of growth that is wasn't able to maintain a cohesive branded experience across their customer touch-points.
RESULTS
I built a team to locate, collect and systematize all company assets.
Each piece was assessed based on relevance and future need then slated for re-alignment to the brand. All assets were then cataloged into a cloud-based management system.
audit
DELIVERABLES
Roll-out of training materials for print, digital and presentation
Cloud-based storage system
New file naming convention and file folder structures
Customer journey map
Strategy for overhaul of sales and marketing messaging
Updated brand book and design system
BRAND AUDIT RESEARCH
COMPETITIVE ANALYSIS
MIND MAPPING
PERSONAS
BRAND AUDIT IDEATION
SKETCHING
MOOD BOARDS
BRAND ROLL-OUT
PROJECTS
POST BRAND AUDIT
eLEARNING
lead visual design | ui | ux
This is a continued education service that was an offering to attendees of an in-classroom experience to help reinforce key learnings. The adoption rates were hovering around the 10% mark for 6+ months and preliminary research findings pointed towards an inadequate UI and visual design system.
The vendors tight constraints limited the design overhaul to a select few elements for customization.
ROLE
OVERVIEW
PROBLEM
RESULTS
An recalibrated UI and re-work of the visual library lead to a increased adaption rate of 20% after 30 days and 42% after 60 days.
DELIVERABLES
Multiple stakeholder pitch decks
Usability testing analysis report
Design system
Mood boards
In app image library
elearning
COMPANY SUMMIT
Summit
Logo design
Design system/brand guidelines
Large format wall graphics ranging from 6′ to 20′
Attendee and employee badges
Free standing chalkboard walls used for attendee participation
Consulting on break space/game rooms
Environmental design for all interior spaces
Digital LCD signage
Keynote/speaker presentations
Front end visuals for website, social and digital marketing
Day of print materials
DELIVERABLES
RESULTS
PROBLEM
OVERVIEW
Construction of a branded, cohesive visual experience for a company held conference of 100+ attendees spanning over 3 days at the W Hotel in Seattle.
Creating a brand extension and visual design system that allows for freedom and flexibility while at the core staying true to the company brand.
The final look took a modern/sophisticated approach that used the logo in a repeated deconstructed manner by playing with the elements and shapes of the mark in different ways. The color palette allowed the visuals to fit nicely within the space and offered the feeling of belonging and welcoming to the visual experience.
Each touchpoint was carefully thought-out and helped lead the participants down a path that reinforced the overall messaging of the event. In addition, the environmental design and way-finding helped to ensure attendees were able to effectively navigate and find their sessions within the event space.
ux| principal design | print/design management | art direction
ROLE
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