principle design | ui | ux | art direction | in-house
ux| principle design | art direction
Fierce, Inc., is a leadership development and training company that drives results for business and education by developing conversation as a skill.
There were over 10 years of materials out in the wild being used by employees, facilitators, contractors, speakers and authors. The company had seen such a fast rate of growth that is wasn't able to maintain a cohesive branded experience across their customer touch-points.
I built a team to locate, collect and systematize all company assets.
Each piece was assessed based on relevance and future need then slated for re-alignment to the brand. All assets were then cataloged into a cloud-based management system.
Roll-out of training materials for print, digital and presentation
Cloud-based storage system
New file naming convention and file folder structures
Customer journey map
Strategy for overhaul of sales and marketing messaging
Updated brand book and design system
BRAND AUDIT RESEARCH
BRAND AUDIT IDEATION
POST BRAND AUDIT
lead visual design | ui | ux
This is a continued education service that was an offering to attendees of an in-classroom experience to help reinforce key learnings. The adoption rates were hovering around the 10% mark for 6+ months and preliminary research findings pointed towards an inadequate UI and visual design system.
The vendors tight constraints limited the design overhaul to a select few elements for customization.
An recalibrated UI and re-work of the visual library lead to a increased adaption rate of 20% after 30 days and 42% after 60 days.
Multiple stakeholder pitch decks
Usability testing analysis report
In app image library