
Accelevents is a fast-growing SaaS company providing end-to-end event management solutions for virtual, hybrid, and in-person experiences.
As Creative Director, I lead all aspects of the brand and digital creative output across web, product marketing, video, social, and advertising. My role spans strategy, design, development, and implementation, with a strong focus on cross-functional collaboration and performance-driven creative.
Role: Creative Director
The Challenge
With rapid growth and frequent product releases, Accelevents required a scalable brand system, more cohesive marketing visuals, and a faster, more engaging website experience. Limited design resources and a fully remote team created additional complexity around execution and alignment.
My Role
-
Define and manage the company’s visual and creative strategy
-
Design, build, and maintain the marketing website using Webflow
-
Create UI visuals, landing pages, motion assets, and video content
-
Develop brand guidelines and visual systems
-
Lead production of social media, campaign, and product marketing assets
-
Support marketing, product, and customer teams with creative solutions
-
Oversee the implementation of creative project management in ClickUp
Strategic Approach
I took a hands-on leadership role across design, web, and content. I focused on speed, consistency, and scale—delivering design systems and high-quality creative that could evolve with the business.
​
Brand and Visual Identity:
​
-
Led a full brand refresh with updated color systems, typography, iconography, and messaging
-
Built a comprehensive visual style guide and UI component library
-
Applied updated branding across site-wide screens, social media, and product pages
​
Website and Performance Optimization:
​
-
Re-architected and redesigned the company’s Webflow website
-
Created modular layouts, optimized image and video delivery, and ensured consistent mobile responsiveness
-
Replaced outdated visuals with branded UI mockups and short-form video loops
-
Integrated SEO strategies and tested technical fixes to improve indexing and load times
Content and Campaign Design:
​
-
Designed 200+ creative assets including email campaigns, paid social ads, case studies, and landing pages
-
Produced testimonial videos, homepage hero animations, and mini product explainer videos
-
Built out a YouTube content strategy with thumbnails, titles, and keyword-optimized descriptions
-
Developed cohesive art direction for LinkedIn, YouTube, and Beamer product updates
​
Workflow and Project Management:
-
Introduced and customized ClickUp for creative planning and documentation
-
Archived legacy content, updated naming conventions, and improved team asset access
-
Collaborated closely with internal stakeholders to prioritize, review, and deploy high-impact deliverables
Results
-
Increased website engagement and online conversions by 35% through design and performance updates
-
Contributed to a 60% increase in lead generation through multi-channel marketing collateral
-
Improved asset delivery and brand consistency across more than 100 visual formats
-
Developed scalable systems that support faster content creation and ongoing iteration
Deliverables
-
Webflow website (UX, UI, site architecture, performance, SEO)
-
Brand guidelines and digital design system
-
Homepage hero videos and video library
-
Email templates, GIFs, and launch visuals
-
Case studies, testimonials, and social graphics
-
Tradeshow and event marketing materials
-
Internal documentation and creative SOPs
Deliverables
Webflow, Figma, Adobe Creative Suite, Descript, Loom, ClickUp, Google Analytics, YouTube Studio, Beamer