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Accelevents is a SaaS company that offers event management tools for virtual, hybrid and in-person events. As the Creative Director at Accelevents, I define and manage creative vision, spanning internal/external touchpoints, design processes, systems architecture, strategy, development, and implementation.

Role:  Creative Director 

 

Deliverables: UI/UX | Web Design | Brand Identity | Social Media | Advertising | Marketing Collateral | Creative Direction

 

From creating visually appealing and intuitive web designs to optimizing them for search engines (SEO) and conducting performance analysis, I ensure that Accelevents customer-facing website leaves a lasting impression. Additionally, I lead the charge in developing effective campaign and social media strategies, tying them closely to marketing key performance indicators (KPIs) to achieve business goals.

Supporting a talented team of over 50 virtual employees as the Creative Director, I foster a collaborative and productive environment, nurturing creativity and delivering high-quality work. Furthermore, I spearhead the implementation of Project Management best practices and software across the company, streamlining workflows and ensuring seamless execution of projects. My dedication, expertise, and strategic thinking drive Accelevents' success, while my focus on innovative and impactful creative initiatives helps us stay ahead of the curve in a rapidly evolving market.

Notable Achievements:
 

  • Spearheaded a global rebranding initiative, delivering 100+ digital solutions for consistent brand identity across diverse formats.

  • Built and managed the front and back end of a high-traffic SaaS website, resulting in 1,000+ monthly visits and elevated user engagement.

  • Created 200+ digital assets for multi-channel campaigns, driving a remarkable 35% increase in online conversions.

  • Transformed 400+ visuals using Adobe Creative Suite, Figma, and various of creative tools, enhancing appeal by 45% and overall engagement.

  • Produced 220+ marketing collateral, contributing to a substantial 60% growth in lead generation and revenue.

 

Deliverables:
 

  • Brand/product visual guidelines

  • WebFlow website - site architecture, layout, product visuals, templates, typography, site speed/page performance, UX,  SEO, analytics.

  • eBooks​

  • White papers

  • Emails

  • Pitch decks

  • Sales materials

  • Social media strategy and implementation 

  • Blogs

  • Case studies

  • Advertising

  • Swag

  • Tradeshow booth

  • Motion graphics

  • Company asset library

The portfolio for this project is under development.

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