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Accelevents homepage.webp

Accelevents is a fast-growing SaaS company providing end-to-end event management for virtual, hybrid, and in-person experiences.

As Creative Director, I operate as the company’s marketing function. The role began in brand and creative and now spans the website, organic search and AI search, marketing technology, product marketing, competitive content, and field marketing. Strategy through execution, hands-on at every layer.

Role: Creative Director 

 

accelevents.com

 

The Challenge

Rapid growth and a frequent release cadence, against a lean, fully remote team. The company needed a scalable brand system and a faster website, and it also needed someone to own search, analytics, product launch communications, and competitive positioning.

My Role

  • Define and manage the company’s visual and creative strategy

  • Design, build, and maintain the marketing website in Webflow

  • Write commercial page copy and own the blog library

  • Own SEO, answer engine optimization, and structured data sitewide

  • Own the martech stack: GTM, GA4, consent, and conversion tracking

  • Produce video, motion, UI visuals, landing pages, and advertising creative

  • Run the product release cadence across email, changelog, and social

  • Build competitor comparison pages and sales collateral

  • Produce trade show and field marketing assets

  • Run creative planning and documentation in ClickUp

Strategic Approach

I build systems rather than one-off deliverables. With no team to delegate to, everything has to be repeatable: design systems, page templates, schema patterns, and AI-assisted workflows that scale output without scaling headcount.

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Brand and Visual Identity:​​

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  • Led a full brand refresh across color, typography, iconography, and messaging

  • Built a visual style guide and UI component library

  • Applied the system across web, social, product pages, and events

 

Website and Performance Optimization:

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  • Re-architected and redesigned the Webflow site with modular layouts

  • Rebuilt the structured data layer and resolved sitewide validation failures

  • Consolidated legacy URLs, rebuilt the sitemap, and mapped redirects

  • Established a pillar and spoke architecture linking editorial to commercial pages

  • Run a weekly optimization cadence across commercial pages

 

Content and Campaign Design:

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  • Email campaigns, paid social, case studies, and landing pages

  • Hero animations, product explainers, and testimonial video

  • YouTube strategy across thumbnails, titles, and descriptions

  • Art direction for LinkedIn, YouTube, and Beamer product updates

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Workflow and Project Management:
 

  • Introduced and customized ClickUp for creative planning and documentation

  • Archived legacy content, updated naming conventions, and improved team asset access

  • Collaborated closely with internal stakeholders to prioritize, review, and deploy high-impact deliverables

Results

  • Raised landing page performance scores from 20 to 65 on mobile, 30 to 96 on desktop

  • Recovered head-term ranking for the homepage

  • Increased website engagement and conversions by 35% through design and performance work

  • Contributed to a 60% increase in lead generation through multi-channel collateral

Deliverables

  • Webflow website (UX, UI, architecture, performance, SEO, schema)

  • Brand guidelines and design system

  • Commercial copy and blog library

  • Video library and hero animations

  • Email templates and launch visuals

  • Case studies and social graphics

  • Competitor and pricing collateral

  • Trade show materials

  • Creative SOPs

Tools

Webflow, Figma, Adobe Creative Suite, Descript, Loom, ClickUp, HubSpot, GA4, Google Tag Manager, Search Console, Semrush, YouTube Studio, Beamer, Claude

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