As part of the Smartsheet brand team, I contributed to the design and development of the global brand, including photography, iconography, and design projects for international audiences, internal/external Summits, and company-wide brand/marketing assets.
Role: Member of Brand Team | Principal Designer
Deliverables: Brand Identity/Guidelines | Marketing Design | Keynote Presentation Design | Environmental Design | Swag
I oversaw the design and management of digital and printed visuals for IMPACT, a 3-day internal event that gathered attendees from field/satellite offices and corporate departments.
I led the development, production, and direction of global presentation guidelines for the ENGAGE customer conference, attended by 2,000 innovators. Additionally, I delivered 75 session decks and executive keynote presentations.
With 1.5k employees making 300+ presentations daily without brand support, presentation aesthetics varied widely. To address this, I developed global presentation brand standards, streamlining the process and ensuring consistency.
The new template was implemented across all departments for internal and external communication, including important events like an IPO deck at the NYSE and engineering round tables.