Nicholas Nelson Branding Marketing Designer Tradeshow

As a member of Smartsheet brand team, I oversaw the design and development of the Smartsheet global brand. I worked on: photography, iconography brand standards and leading design projects for global audiences, internal/external Summits and company-wide brand/marketing assets. 

Role: Member of Brand Team | Principal Designer

Deliverables: Brand Identity/Guidelines | Marketing Design | Keynote Presentation Design | Environmental Design | Swag

IMPACT was an internal event that brought together attendees from all field/satellite offices and corporate departments for a 3-day Summit. My role in the project was leading design and management of all digital/printed visuals accompanying the event.

Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet

​The ENGAGE customer conference brought together over 2,000 innovators for a four-day conference at the company’s headquarters in Bellevue, WA. My role was to develop, produce and direct the global presentation guidelines and deliver 75 session decks along with executive keynote presentations.

Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Engage Conference
 
Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Engage Presentation
Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Presentation Engage
Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Presentation Engage
Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Engage Conference

With over 1.5k employees developing 300+ presentations daily without brand support, the look of presentations were all over the map. I took the initiative to streamline and reign in this challenge by developing and implementing a set of global presentation brand standards. The final template was rolled out to every department in the company and used moving forward for every internal/external piece of communication ranging from a IPO deck delivered at the NYSE to engineering round tables. 

Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Brand Guidelines
Nicholas Nelson Branding Marketing Designer Presentation Design Smartsheet Brand Guidelines

Actively seeking branding and marketing design opportunities. Let’s create something great together!

  • LinkedIn
  • instagram
  • Blog

Nicholas Nelson 2021