Fierce attended a yearly conference with attendees nearing 10,500 over 3 days. The challenge was how to curate a memorable experience that stands out among the sea of competition for attention. One that connects with potential customers, informs them of company offerings, sparks curiosity, and intrigues visitors to seek out more.
Role: Strategy | Art Direction | Design
Deliverables: Brand Identity | Visual Identity System | Art Direction | Print | Campaign Design | Trade Show Booth Design