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Pages from ATD 2016 photos_1.5x_2x.png

As the lead designer and manager of a project for Fierce, I faced the challenge of creating a standout experience at a conference with 10,500 attendees over three days. The goal was to make a lasting impression, connect with potential customers, and ignite curiosity about our company.

Role:  Strategy | Art Direction | Design

Deliverables: Brand Identity | Visual Identity System | Art Direction | Print | Campaign Design | Trade Show Booth Design


To devise a comprehensive strategy, my team and I focused on the concept of "be fierce." I meticulously dissected the phrase, creating a mind map to identify patterns and insights that would guide our creative direction.

Nicholas Nelson Branding Marketing Designer fierce inc ATD tradeshow booth design whiteboard concepting