beer header.jpg

Our team was working on a pitch to bring on Craft Brew Alliance (CBA) as a client. At this time CBA managed 4 beer brands and our agency wanted to partner with them for all their branded merchandise, ecommerce and retail programs. Starting with a RFP, we brought the client on-site to the agency for an in-person pitch and facilities tour.

Art Direction | Design | Member of Design Team

cba-timeline.png
cba moodboards.png

For the RFP, we didn’t want to just hand them another stack of papers and say we’re the best. We wanted to wow them and present a packaged presentation showcasing the agency's capabilities and desire to go the extra mile. Our aim was to entice the client to come on-site for meet-and-great tour where we could show them the entire operation.

A handful of ideas later we landed on a concept that spoke to the client's industry. Beer! Then created a custom built box to house the handles along with the RFP which sat underneath the handles.

Photo credit: Mike Wilson

After delivery of the RFP we learned that we were shortlisted and the client was interested in an on-site tour. The team and I started brainstorming a connected theme that could be applied throughout all marketing assets and tour. The first of which was a printed pitch book and digital mock-ups.

cba-pitchbook-cover.jpg

The client tour was designed with multiple touch-points that visited areas around the agency's headquarters. Each department along the tour wore themed t-shirts and name tags. Sprinkled along the tour was curated stops for some 1:1 with department heads. During which we poured the clients beer into branded glasses.

Do not hesitate to contact me to discuss a possible project or learn more about my work.

nicholas@nicholasnelson.net

  • instagram
  • in
  • noun_hangout_61578_000000
  • rss

Nicholas Nelson 2021