principle design | ui | ux | art direction
How might we increase alignment of consumer touchpoints
with a fragmented brand as the foundation and continue
to build the plane while we’re flying it.
lead visual design | ui | ux
This is a continued education service that was an offering to attendees of an in-classroom experience to help reinforce key learnings. The adoption rates were hovering around the 10% mark for 6+ months and preliminary research findings pointed towards an inadequate UI and visual design system.
The vendors tight constraints limited the design overhaul to a select few elements for customization.
An recalibrated UI and re-work of the visual library lead to in increased adaption rate of 20% after 30 days and 42% after 60 days.
Multiple stakeholder pitch decks
Usability testing analysis report
In app image library
Custom designed 20’ x 20’ booth design and experience.
Photoboxx | Social Media Hashtag Printer.
Social media campaign strategy.
Promotional material strategy development.
CEO keynote presentations.
ux| principle design | print
A yearly conference is put on by ATD (Association for Talent Development) with attendees nearing 10,500. The goal of this project was to create a cohesive print, marketing, digital, social and event experience.
YOY increase of qualified leads (scanning badges at the booth) by 62%. Best in show award.
How do we curate a memorable experience that: stands out among the other 1,000 companies competing for attendees attention, connects with potential customers, informs them of our offerings, sparks curiosity, and leaves them wanting more.
ux| principle design | art direction
For nearly a decade the company experienced a fast rate of growth and development of training materials, marketing, digital and printed pieces. After a high level analysis, I uncovered inconsistencies across a number of consumer touch-points / experiences and launched a full-scale brand audit.
There were over 10 years of materials out in the wild being used by employees, facilitators, contractors, speakers and authors. I built a team to locate, collect and systematize all the assets. Based on a scoring system of importance/impact, slated assest re-design/alignment to the brand.
All company documents were revised to be in brand and up to date. A catalog of all company documents and asset management system was developed. A new cloud-based file storage/structure system was implemented along with an updated brand book and design system.
Roll-out of up-to-date training materials for print, digital and
Cloud-based storage system.
New file naming convention and file folder structures.
Customer journey map.
Strategy for overhaul of sales and marketing messaging.
Updated brand book and design system.
Design system/brand guidelines.
Large format wall graphics ranging from 6′ to 20′.
Attendee and employee badges.
Free standing chalkboard walls used on breaks as interactive touch points.
Consulting on break space/game rooms.
Environmental design for all interior spaces.
Digital LCD signage.
Front end visuals for website, social and digital marketing.
Day of print materials.
ux| principal design | print/design management | art direction
Construction of a branded, cohesive visual experience for a company held conference of 100+ attendees spanning over 3 days at the W Hotel in Seattle.
The final look took a modern/sophisticated approach that used the logo in a repeated deconstructed manner by playing the elements and shapes of the mark in different ways. The color palette allowed the visuals to fit nicely within the space and offered the feeling of belonging and welcoming to the visual experience.
Each touchpoint was carefully thought-out and helped lead the participants down a path that reinforced the overall messaging of the event. In addition, the environmental design and way-finding helped to ensure attendees were able to effectively navigate and find their sessions within the event space.
Creating a brand extension and visual design system that allows for freedom and flexibility while at the core staying true to the company brand.